Month: October 2020

I don’t own one.. yet.

I just witnessed one get delivered, though. And without a doubt this thing is sexy.

But what makes it valuable? The experience.

At its core, it’s just a stationary bike. Like Casper, like Apple, like Tesla – they took an industry that wasn’t glamorous and found a way to make it cool, hip, sleek – they found a way to make your personal status go up.

And that’s what this is all about, isn’t it? You want to FEEL good about it.

The classes are cool, the fact that they have good programming and a clean interface is good, and the materials they chose for the hardware are good, but what you bought is the experience. Even the delivery guys looked cool.

Crack that code, and you have a billion-dollar company

This is the age that made entrepreneurship hot.

But any entrepreneur will tell you how un-hot the lifestyle really is – long lonely nights, lack of a work-life balance, no positive feedback loop (sometimes for years) etc etc

The fact that so many of us strive to start our own thing, or even get to choose, is in fact a privilege. Generations before us, and in manyparts of the world today, the ability to choose doesnt exist. We all have a friend whose family would only accept them being a doctor or a lawyer (and maybe it’s you?).

And, truly, there’s nothing wrong with that.

Wasting that opportunity, the ability to choose, and then never seeing it materialize is a waste. So many of us get into a job and stick with it long enough to become an authority on the subject or become lucky enough to have others who come to us for advice, or report to us. The very nature of the management structure is fulfilling to us at a biological level. Societies were built upon everyone doing their part and doing it pridefully – many of them without the freedom of choice. The fact that in this day and age you get some satisfaction out of what you’re doing, even though it’s not what you thought you’d be doing is perfectly fine.

Though, for those of us who either a) knew what we wanted all along (the lucky ones) or b) want to wake up excited to go to work, and have that all too cliche – “I can’t believe I get paid to do this” – settling isn’t an option.

Cheers to them. Keep striving.

I’d like to say that I did that as a publicity stunt, but A) it was unplanned, B) there was no publicity. Once again, I put in the first 10-15 hours of getting excited about something only to let it fall by the wayside within a week (or two posts later).

But I’m back bitches.

Procrastination is a tricky thing. Sometimes we procrastinate because we’re avoiding something we dread and probably should take the hint that we might want to avoid doing it in the future (taxes) — or it’s an indication of something we really care about and in our quest for perfection, overthink it or avoid it.

In this case, it’s the latter, along with a mismanagement of priorities. Oh well. I would say back to the drawing board at this point, but that’s precisely what got us here in the first place.