I ruthlessly unsubscribe. I generally don’t care about your newsletter, your announcement, your Big News, and yes, fuck your Christmas Card too.
It’s not because I think you’re boring or that you have poor writing skills, which are both true, however, I’ve become numb. In the quest for inbox 0 anything and everything is a distraction. We’re constantly being accosted by advertisers. Social media, TV, Youtube, the radio, etc. – why would your baby registry be of interest if we haven’t talked in 5 years? And TBH if you’re expecting me to buy you something, you had no business having babies.
The issue boils down to relevancy. Imagine if the advertisement was tailored to me, specifically. I get that if I say Cat food out loud, I’ll be inundated by cat products for the next 6 months. But adding in some nuance might be helpful – Am I asking a question to a friend with a cat? Do I plan to become a cat lady? Do I want to set up a trap for my 65 lb Akita, Smokey?
These types of nuance matter. Stop giving alcohol as a gift to your Muslim friends without asking if they drink you tone-deaf bitch.
Sorry, got a little triggered there.
Go back to first principles on this one – who is my audience? How can I ensure this is actually relevant to them? Perhaps pick up the phone and ask them if they’d be interested in seeing your face in their inbox three times a week.
Do your research. Then Spam the fuck out of them